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SONICOLOGY BLOG
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Sam Smith, Kelly Clarkson, and the Power of Vocal-Driven Pop
Pop music is a lot like television: The good stuff is gripping and expressive, but also beholden to rules of structure and format. A good...


I Feel It Coming – How Streaming is Changing Music Consumption
Over the past couple years we’ve published two massive articles about the current state and impending trends of music consumption—my deep...


From Mozart To Adele To Chance The Rapper, Measuring Album Sales Means Being Specific
Chance the Rapper performs in L.A. in November 2016. His mixtape Coloring Book can't be bought — but by Billboard's rules, it was...


Is Tech's Future Music's Past? Why Silicon Valley Is Looking to Music Execs
Every time that Spotify’s Troy Carter meets with a label marketer, he hears the same thing: “How can I get No. 1 on Today’s Top Hits?”...


Wiz Khalifa Becomes the Second Artist In History to Reach 2 Billion Views on YouTube
Wiz Khalifa is now one of two artists to reach the two billion milestone. Wiz Khalifa must feel on top of the world. Today’s his...
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